News Releases Long Tail

Netconcepts, just released its trade secrets on the growing phenomenon of “long tail” searches.

Netconcepts recently authored and released the white paper, “Chasing the Long Tail of Natural Search,” which sheds new light on upcoming search industry trends. The white paper explains the “long tail” of natural search and its growing importance to E-Business.

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Stephan Spencer, Founder and President of Netconcepts, will present his ideas on Really Simple Syndication (RSS) used in advertising and the latest Search Engine Optimization (SEO) trends. Spencer’s first session, “RSS as an Advertising Platform” focuses on how RSS is a growing form of media and allows readers to directly influence the content they wish to receive.

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When Internet consumers went looking for their last minute 2005 holiday gifts they turned to Google’s search engine. In fact, according a recent study conducted by Netconcepts, nearly 85 percent of people used Google for their general online searches. MSN’s search engine secured second place with just under 7 percent of the search engine market. AOL, Yahoo, and Netscape fill out the top five search engine spots.

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Performics, a leading performance-based online marketing services and technology company, and Netconcepts, an innovative Web development firm that specializes in search engine optimized e-commerce, today announced an exclusive partnership that enables Performics’ clients to quickly transform their dynamic, e-commerce sites into “crawler-friendly” pages for natural search.

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